PROFESSIONAL HISTORY
November 2018Â - Present
MARKETING COMMUNICATIONS COORDINATOR
• Create and post content to social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, and YouTube) for 14 clinics in Wisconsin and five in Illinois for 32 total accounts
• Monitor and track data to measure overall content performance and engagement
• Run paid Facebook, LinkedIn, and Hulu campaigns for new providers, services, clinics, and jobs
• Assist in ideation and creation of videos and graphics for all accounts
• Respond to patient reviews on Facebook, Google, and Yelp
• Audited and executed a re-brand for Dental Associates social media pages in Dec. 2018, including adding a content calendar
• Developed a strategy plan for Snapchat & Instagram launch in 2019
• Increased fan base by 1,182 while reaching over 425,000 fans on Facebook in 2019
• Earned the Social Media for Healthcare Certification from Mayo Clinic and Hootsuite
April 2018 - February 2021
IN-GAME SOCIAL MEDIA COORDINATOR
• Monitor, execute, and plan content for club social media accounts
• Provide live coverage on Facebook and Twitter during games
• Write captions and post in-game highlights
• Use video software to pull in-game highlights
• Engage with social media users and Dodgers/Brewers fans
• Share unique photos and videos during team events and games
• Assist in collecting and tagging data for analytical purposes
• Create of in-game and post-game graphics (lineup, pitching line, final score, etc.)
• Oversee the fulfillment of sponsorship agreements within the club and MLB
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2021 Season- Baltimore Orioles
2020 Season - Boston Red Sox
2019 Season - Milwaukee Brewers
2018 Season - Los Angeles Dodgers
October 2017 - April 2018
DIGITAL COMMUNICATIONS INTERN
• Assisted with planning, developing, creating and publishing of content for the team’s social media accounts (Facebook, Twitter, Instagram, Snapchat, Weibo)
• Captured and shared unique photos and videos during team events and games
• Wrote captions and published in-game highlights
• Monitored and replied to fan comments & messages
• Tracked and analyzed the team’s social media activity
• Executed giveaways via the team’s social media accounts
• Live-coverage during games, events & appearances
• Constructed online photo galleries
• Controlled Bucks Pro Shop & Wisconsin Entertainment & Sports Center accounts
August 2015 - May 2017
SOCIAL MEDIA ASSISTANT
• Managed 13 social media accounts for Milwaukee Panthers from August 2015 - May 2017
• Launched brand accounts on Snapchat and GIPHY
• Increased Facebook likes from 11,419 to 15,497+ and Twitter followers from 6,351 to 9,542+
• Created content for all social media accounts (photos, graphics, GIFs)
• Designed graphics for social media, ticketing and marketing using InDesign & Photoshop
• Received Twitter verification on two accounts
January 2015 - April 201
ENTERTAINMENT & BROADCASTING LEAD
• Assisted and executed pre and in-game activities
• Escorted VIP’s to batting practice and into FOX Sports Wisconsin broadcasting booth
• Managed daily Brew Crew staff and interactive areas throughout Miller Park
• Scheduled and worked Klement’s Racing Sausage & Bernie Brewer mascot appearances
• Promoted to Entertainment & Broadcasting Lead in January 2016
October 2017 - April 2018
TICKET OPS & EVENT COORDINATOR
• Day to day operations of athletics ticket office and events
• Provided phone support to donors and season ticket members
• Responsible for financial & attendance reporting
• Game day ticket contact for women’s basketball along with soccer, volleyball, and lacrosse
• Managed student employees for the ticket office and events
• Monitored and executed the Ticket Office twitter account
Summer 2017
COMMUNICATIONS & MEMBER EXPERIENCE INTERN - US OPEN
• Promoted member check-in and events during the U.S. Open
• Generated photo and video for website, newsletter, and social media
• Created copy for Twitter posts
• Interviewed members and fans for photo gallery
January 2017 - May 2017
COMMUNICATIONS & MARKETING INTERN
• Promoted FOX Sports GO app during Bucks and Brewers games
• Assisted in the generation of graphics for social media
• Created copy for weekly Facebook, Twitter & Instagram posts
• Posted and monitored Fox Sports Wisconsin social media pages
• Utilized Facebook Insights, Twitter Analytics, and Instagram Insights to develop analysis reports
• Brainstormed new social media trends and ideas
September 2012 - May 2017
TICKET OFFICE ASSISTANT
• Ticket Sales for basketball, volleyball and soccer
• Management of 30 game day staff workers
• Trained and oversaw two ticket office workers
• Oversaw the ticketing and events process for basketball, volleyball and soccer
• Utilize Ticketmaster software platforms: Archtics and TM Host
• Managed the Panther Fan Zone app
• Managed the Kids Club, Pounce’s Pals
• Increased the number of kids clubs members from 89 to 368 in one year